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Tom Hubmann
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©2022
Tom Hubmann
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Rogue Wines



Above: Character based mascot, initial logo ideas, winebox and final logo. 

Identity and packaging design created for Rogue Wines who create bag-in-box wines that are low in sulphites with epic eco-credentials. The brand wanted a bold, cheeky, charming and slightly rebelious identity to challenge it’s target audiences.